It Can Wait
- The the pledge not to text and drive
- Download the AT&T DriveMode app
- Over 7 million pledges made to date
AT&T has set up a website to help encourage commuters to take a pledge to not text while driving a motor vehicle. At the top of the website participants can watch a rather disturbing video of a high school football player who just found out he has been accepted into a college. After all of the hard work put in to be accepted the student is suddenly hit by a vehicle whose driver was texting while driving. The video sets the tone of what this meaningful pledge is all about. To the right side of the video participants will see a rolling number that shows the amount of pledges made to date which is currently sitting at over 7 million. Underneath the number of pledges the viewer can click on the Take the Pledge button to be directed to a page where they can move forward with taking the pledge not to text and drive.
Further down on the page viewers can click on the Learn tab to learn more about the dangers of operating a phone while driving a motor vehicle. This section shows some alarming numbers such as 49% of commuters admit to having texted while driving. This section also shows the percentage of users who admit to using social networking tools while driving such as Facebook, Twitter, Instagram, and Snapchat. The disturbing trend continues showing that 75% of teen say texting while driving is common among friends. However, there is hope to be found among these grim statistics. The webpage goes on to show that 82% who have taken action to stop texting and driving feel good about themselves and that 78% of teens say they are not likely to text and drive if friends tell them it’s stupid.
After being shown these statistics the viewer is again invited to participate to take the pledge not to text while driving by being shown another Take the Pledge button at the bottom of the page. Once the pledge is taken the participant will have the option of sharing the movement with friends on Facebook and Twitter.
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